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10 Ways to Build a Competitive Advantage

10 Ways to Build a Competitive Advantage

by david@numbercraft.us | Nov 26, 2023 | GUIDES: Sales & Marketing Resources

A competitive advantage is something that you offer or have that the competitor does not. There must be some compelling reasons for people to do business with you rather than with other businesses. The need to identify your point of difference is important. The more...
Testing the Market Before Taking the Plunge

Testing the Market Before Taking the Plunge

by david@numbercraft.us | Nov 25, 2023 | GUIDES: Sales & Marketing Resources

Coming up with new ideas for your business is essential for growth. And it’s exciting when you’ve got a new product or service to offer. But before you launch your new offering, it’s important to find out if there’ll be a demand for it. So you need to take some time...
How to Accurately Forecast Sales

How to Accurately Forecast Sales

by david@numbercraft.us | Nov 24, 2023 | GUIDES: Sales & Marketing Resources

Start-ups are at a disadvantage when it comes to their first sales forecast because, clearly, they don’t have any historical data to base it on. But there are still ways to create an accurate sales forecast, and it’s important to do so because it’ll help you work out...
Creating a Promotional Plan

Creating a Promotional Plan

by david@numbercraft.us | Nov 23, 2023 | GUIDES: Sales & Marketing Resources

The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on just the practical, promotional aspects that will lead to results. The good news is that you can do it yourself. Identify your targets Identify...
How to Complete a SWOT Analysis

How to Complete a SWOT Analysis

by david@numbercraft.us | Nov 22, 2023 | GUIDES: Resources for Starting Up

A SWOT analysis is used to help fine-tune your business strategy by examining internal and external factors that may help or hinder your business. Identifying and understanding the strengths, weaknesses, opportunities, and threats – that’s what SWOT stands for –...
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