by david@numbercraft.us | Oct 24, 2023 | GUIDES: Sales & Marketing Resources
Whichever industry your business is in, cultural differences can have a direct impact on your profitability. If you try to understand the cultures of your customers – their customs and differences – you’ll have a better chance of keeping them and gaining more. By...
by david@numbercraft.us | Oct 18, 2023 | GUIDES: Sales & Marketing Resources
Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend money on the same kind of advertising each month without knowing what is working and what isn’t. Effective advertising builds profile,...
by david@numbercraft.us | Oct 10, 2023 | GUIDES: Sales & Marketing Resources
If you’re serious about getting the best value you can for your marketing budget, you’ll need to develop a marketing plan. Below we outline eight simple steps for making your marketing efforts more effective. 1. Know your customers Firstly, you need to identify your...
by david@numbercraft.us | Aug 19, 2023 | GUIDES: Sales & Marketing Resources
1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by building trust and credibility quickly. Some tips: Promote your skills and experience, plus those of your staff and associates. Join your...
by david@numbercraft.us | Aug 15, 2023 | GUIDES: Sales & Marketing Resources
More than just a bookkeeper If you’re thinking that your accounting software is there just to look after your finances, chances are you’re missing out on what it can do to grow your customer base – and improve your profit margins. The right accounting software is a...
