Sales & Marketing Resources
GUIDES
Ten Marketing Priorities When You Start Your Business
1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by building trust and credibility quickly. Some...
Grow Your Customer Base with the Right Software
More than just a bookkeeper If you’re thinking that your accounting software is there just to look after your finances, chances are you’re missing out on what it can do...
FULL LIST OF GUIDES
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Ten marketing priorities when you start your business
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Improving the effectiveness of your advertising
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Sure-fire marketing plan in eight easy steps
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Identifying your target market
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Build your marketing plan by creating awareness
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10 ways to build a competitive advantage
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Testing the market before taking the plunge
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How to accurately forecast sales
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Gain customer loyalty and keep your regulars for life
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Creating a promotional plan
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Use focus groups to understand your customer
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Ways to identify new markets and customers
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Five top ways to research your market
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Undertaking your own market research
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Be aware of cultural differences within your customer base
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Advertising that Works
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